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The myth of the deep link

Not all links are created equal. Not all links generate traffic. Some links are downright harmful. Yet, to a large class of digerati, the link is a fetish. Woe to he who questions the value of a link....

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The Link Fetish

Terry Heaton is a brilliant online philosopher. He thinks very deeply about vexing digital media issues. But in his latest post, Online Advertising’s Missing Link, he gets off on the wrong foot with...

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